This guest blog SMILE (Supporting Moulsham Infant Learning Experience) Parent Teacher Association (PTA).
At the heart of every thriving school is a community that believes in its children. At Moulsham Infant School, that belief is turned into action through a group of parent and school-linked volunteers who are part of the charity SMILE – Supporting Moulsham Infant Learning Experience. While many see parent teacher associations (PTAs) as a team that serves up treats at sports days or organises festive stalls, there is a complex, thoughtful engine of planning behind the scenes.
Our mission is simple yet vital:
“To build a strong school community by supporting the education and wellbeing of the children. We do this by strengthening connections between parents, teachers, and the wider community.
“Our key activities include raising funds for school resources, equipment, and enrichment, as well as organising events for children and families. With the help of our volunteers, we aim to make learning at Moulsham Infant School a fun and rewarding experience for every child.”
But how exactly does a handful of loose change from an ice cream sale transform into significant school experiences? The answer lies in sustainable fundraising and careful investment.
How we raise it: The power of community collaboration
Fundraising at Moulsham Infant School is not a one-size-fits-all venture. It relies on a balance of cash donations, corporate sponsorships, and physical and often “pre-loved” items. Our financial year is anchored by two cornerstone events that require months of planning and community-wide generosity.
1. The Christmas market
When the festive season arrives, our school has a large number of events that mark the occasion. The Christmas market is a massive fundraising milestone, but it is a huge undertaking.
Each child ‘shops’ with up to £5 for up to five relatives or friends. The items are new or preloved, and with 270 pupils, up to 1,350 gifts are needed, plus a ton of wrapping paper!
The success of the market depends on a blend of local business backing, either funding or donating items like gift sets, and families donating gift-worthy items that deserve a second home. The time spent on sourcing gifts and organising donations, communications, and the day itself is enormous.
It is a reasonable fundraiser at around £1,200, but perhaps more importantly, it’s a wonderful experience for the children who love to shop for their loved ones, and then have gifts to share at Christmas.
To purchase items for our Christmas market, you can visit our Amazon wishlist.
2. The summer family fun day
As the weather warms (we hope), our summer family fun day serves as our final big fundraising push of the academic year.
It’s a public event bringing together families, neighbours, and local businesses for an afternoon of games, food, and fun. We have a mix of vendors who pay pitch fees, and parent and community helpers who run game stalls where children typically pay 50p to play with small prizes to win, and of course a big raffle with all prizes donated by mostly local businesses, which benefit from free advertising to our school community.
Again, we rely heavily on these donations to keep our spending to a minimum and our profit to a maximum!
Beyond these two events, our financial plan relies on consistent, smaller events that maintain steady cash flow. For example, we have our ice cream or used book sales.
A single ice cream may seem like a drop in the ocean, but these micro-events require very low upfront costs (or none in terms of the books) and yield good profit margins. They provide a reliable safety net that covers operational costs and minor school requests without draining central funds – this year, our first ice cream sale covered the cost of a new freezer as the old one had broken.
We do also have some passive revenue streams, such as the Easyfundraising platform, but these have proven difficult to get parents to engage with.
How we spend it: Reinvesting with purpose
Every pound raised by SMILE is handled with care, ensuring maximum impact for the children. Our financial strategy divides spending into two main categories: small, immediate resource gaps and large-scale enrichment and projects.
Small-scale resources
Toy animals for small world play, classroom books, or maths supplies have been amongst the resources funded by SMILE. Most recently, we have begun revamping a school fish tank.
Large-scale enrichment
A whole-school circus day and the upcoming year two leavers event will be funded by our charity. We are also hoping to refurbish the school library if we can grow our fundraising efforts.
We work closely with the school to identify where shortfalls exist or where funds can elevate learning and experience. For instance, purchasing the toy animals for small-world play might seem modest, but these resources are crucial for early language development, storytelling, and fine motor skills in young children. On the flip side, funding a massive, school-wide circus day brought a magical experience directly to our school grounds, ensuring that every single child gets to participate in premium enrichment.
The true value of pre-loved items and time donations
It is easy to get caught up in the numbers, but our financial plan would fall apart without non-monetary contributions. When a parent donates a pre-loved toy, they aren’t just clearing clutter; they are providing SMILE with a 100% profit margin. When a local business sponsors game prizes, they help ensure every penny spent by a parent on a game goes directly back to the school rather than covering overheads.
Most importantly, our volunteers supply the irreplaceable currency of time (and it can take a lot of time). A well-planned budget means nothing without the hands to give out the ice cream, collect donations, approach businesses for raffle prizes, and wrap the gifts.
Looking ahead
As we look toward our upcoming academic terms, our commitment to fundraising and community engagement remains steadfast. By supporting our upcoming events, whether by donating a crisp five-pound note, handing over a box of pre-loved books, or volunteering for an hour at a stall, you are directly investing in the joy, education, and childhood of every student at Moulsham Infant School. Together, we are building a brighter, more rewarding place for them to grow in.
Investing in our next generation: The school library refurbishment project
We are launching an ambitious £15,000 fundraising campaign to transform our school library into a modern, inspiring hub for learning and literacy. Currently, our space is outdated and struggling to meet the needs of a modern curriculum.
To fix this, we have mapped out a refurbishment plan focused on four key areas:
- Shelving: Modern, accessible shelving to maximise space and create an inviting display.
- Seating: Flexible, comfortable seating zones that cater to both quiet, independent reading and collaborative group work.
- Book stock: An injection of fresh, diverse, and contemporary fiction and non-fiction titles to ignite a lifelong love of reading.
- Environment: Inspiring art and visuals designed to spark imagination and enrich the overall learning experience.
Why your support matters now
From a purely educational standpoint, the data is clear: high-quality school libraries directly correlate with improved literacy rates, higher academic performance, and better digital literacy skills. However, stretching a budget to cover a complete overhaul is impossible under standard school funding alone.
This project relies on the generosity of our community, corporate sponsors, and local benefactors. By supporting the PTA in reaching this goal, you are making a direct, tangible investment in the foundational skills of hundreds of local children, an investment that yields returns for our community for years to come.
If you would like to discuss sponsorship opportunities, corporate matching, or making a direct donation, please email: Smilepta2021@outlook.com
Together, we can build a space where every child can thrive.

